Lean Start-up & Google Site Clinic

During the Global Entrepreneurship Week I Realize is organizing an event focused on the entrepreneurial approach called Lean Start-up.

Build, Measure and Learn is the theme of the day.

The event consists of a panel to go into the details of Lean Start-up and a Site Clinic powered in collaboration with Google, the right opportunity to put in practice the lesson learned.

Site Clinic rules:

1. Start-ups submit their web site for Site Clinic by sending an e-mail here.
2. Five web sites are selected
3. the Google team analyzes web sites as regards their compatibility with search engine guidelines.

In the afternoon entrepreneurs could have one-to-one meeting with the Google Adwords Team in order to understand how to improve the ROI using an appropriate Adwords campaign (register your meeting by sending an e-mail here).

Schedule of the day

9:00        Welcome and registration

9:30        GEW introduction (META Group, Italian coordinator of Global Entrepreneurship Week)

9:45        Panel: what is the “Lean Start-Up” ?

11:00      Presentations:

• How to make your web site Google Friendly and to use Webmaster Tools (Search Quality Team)
• Google AdWords: Immediate ROI (Adwords Team)

12:00     Google Site Clinic

13:30     Wrap-up, lunch and networking

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In the afternoon: Adwords one-to-one meetings with selected start-ups.

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